Postdoctoral Fellow · University of Pennsylvania

Shira Hebel-Sela

I study misinformation, political communication, and intergroup conflict — and how strategic communication can change beliefs and reduce polarization at scale.

About

I am an incoming postdoctoral fellow at the Annenberg School for Communication at the University of Pennsylvania, where I will work with Emily Falk and Yphtach Lelkes as part of the Penn-Kalaniyot Fellowship. I completed my PhD at the Hebrew University of Jerusalem, supervised by Eran Halperin (Hebrew University) and Boaz Hameiri (Tel Aviv University).

My research sits at the intersection of political communication, social psychology, and misinformation science. I study why people embedded in intergroup conflict become more susceptible to conspiracy theories and false narratives — and how the psychological dynamics of group identity shape what people believe and share. Crucially, I am equally invested in the other side of that question: how strategic communication can be leveraged to change beliefs and reduce intergroup hostility. My work combines large-scale field experiments, machine learning, and AI-delivered messaging interventions to develop and test approaches that can work at scale, across contexts, and for real people in the midst of real conflicts.

My research has appeared in journals including Communications Psychology, Political Psychology, Current Opinion in Psychology, and Personality and Social Psychology Bulletin, and is featured in edited volumes published by Routledge. I have been recognized with the Penn-Kalaniyot Postdoctoral Fellowship, the Fulbright Postdoctoral Fellowship (awarded; declined), the Halbert Postdoctoral Fellowship (awarded; declined), and the President's Scholarship for Outstanding PhD Students at the Hebrew University of Jerusalem.

Research

What I Work On

01

Misinformation & Political Communication

Why people embedded in intergroup conflict become more susceptible to false narratives and conspiracy theories — and the communicative conditions that amplify this effect across societies.

02

Group Identity & Message Receptivity

How the psychological dynamics of group belonging shape what people believe and share — making some messages especially sticky and others especially resistant to uptake.

03

Strategic Communication Interventions

Designing and testing communication-based interventions that change beliefs and reduce intergroup hostility — for real people in the midst of real conflicts.

04

AI & Scalable Messaging

Using large-scale field experiments, machine learning, and AI-delivered messaging to build personalized communication approaches that are effective in the wild.

Publications

Publications

* = equal contribution by the authors

Journal Articles
2026

Hebel-Sela, S., Nir, N., Gruenwald, A., Hameiri, B., & Halperin, E. One size might not fit all: A Tailored Approach to Psychological Intergroup Interventions. Personality and Social Psychology Bulletin.

doi.org/10.1177/01461672261434701
2026

Yair, O., Hebel-Sela, S., Cavari, A., & Efrat, A. Conspiracy Thinking and Political Conspiracy Theories: A Moderating Effect of Political Congruence? Political Psychology.

doi.org/10.1111/pops.70131
2025

Hebel-Sela, S.*, Hamieri, B.*, Tropp, L. R., Moore-Berg, S., Halperin, E., Saxe, R., & Bruneau, E. Virtual contact improves intergroup relations between non-Muslim American and Muslim students from the Middle East, North Africa and Southeast Asia in a field quasi-experiment. Communications Psychology.

doi.org/10.1038/s44271-025-00218-5
2024

Hebel-Sela, S.*, Aldar, L.*, Orian Harel, T.*, Hameiri, B., Pliskin, R., & Halperin, E. Gone Too Far? The Paradoxical Effect of Political Elite Radicalization. Political Psychology.

doi.org/10.1111/pops.13068
2023

Hebel-Sela, S., Stefaniak, A., Vandermeulen, D., Adler, E., Hameiri, B., & Halperin, E. Are societies in conflict more susceptible to believe in conspiracy theories? A 66 Nation Study. Peace and Conflict: Journal of Peace Psychology.

doi.org/10.1037/pac0000645
2022

Hebel-Sela, S., Hameiri, B., & Halperin, E. The vicious cycle of violent intergroup conflicts and conspiracy theories. Current Opinion in Psychology, 47, 101422.

doi.org/10.1016/j.copsyc.2022.101422
2022

Shuman, E., Hebel-Sela, S., Zipris, I., Hasson, Y., Hameiri, B., & Halperin, E. Advancing support for intergroup equality via a self-affirmation campaign. Group Processes & Intergroup Relations.

doi.org/10.1177/13684302221128505
2022

Adler, E.*, Hebel-Sela, S.*, Leshem, O. A., Levy, J., & Halperin, E. A social virus: Intergroup dehumanization and unwillingness to aid amidst COVID-19. International Journal of Intercultural Relations, 86, 109–121.

doi.org/10.1016/j.ijintrel.2021.11.006
In Press

Ushomirsky, I., Hasson, Y., Atia, R., Attias, N., Balmas, M., Endevelt, K., Gur, T., Hameiri, B., Hebel-Sela, S., Leshem, O. A., Malovicki-Yaffe, N., Manekin, D., Perry, A., Porat, R., Saguy, T., Shuman, E., & Halperin, E. Increasing Perceived Outgroup Heterogeneity Following Exposure to Extreme Violence: An Intervention Tournament in Times of War. Personality and Social Psychology Bulletin.

Book Chapters
2025

Hebel-Sela, S., Hameiri, B., & Halperin, E. Personalized psychological intergroup interventions: A three-factor framework. In Petty, R., et al. (Eds.), Personalized Persuasion. Routledge.

2023

Hebel-Sela, S., Knab, N., & Hameiri, B. Paradoxical thinking interventions in intergroup conflicts: A promising method to affect cognitions and behavior among people with extreme attitudes. In E. Halperin, B. Hameiri, & R. Littman (Eds.), Psychological Intergroup Interventions: Evidence-based Approaches to Resolve Intergroup Conflict. Routledge.

Let's Connect

I'm always happy to discuss research, potential collaborations, or questions about my work.

shira.hebel@mail.huji.ac.il
Current
The Hebrew University
of Jerusalem
From September 2026
Annenberg School for Communication
University of Pennsylvania